Brunch in the Jordaan
Looking for brunch in the Jordaan? The Jordaan is one of Amsterdam's most loved neighbourhoods — narrow canals, brown cafés, the Anne Frank House, and the Noordermarkt on Saturdays. A 12-minute walk east takes you to MOAK: a 100% sugar-free pancake spot with 7,869 Google reviews and a 4.7★ rating.
Closest MOAK to the Jordaan
Jodenbreestraat 144 — about 12 min walk east of the Jordaan, or 5 min by bike via Westermarkt.
About brunch in the Jordaan
The Jordaan stretches roughly from the Singel canal to the Lijnbaansgracht, between Brouwersgracht in the north and Leidsegracht in the south. It's residential, walkable and full of character. For a substantial brunch — stacks of sugar-free pancakes, eggs in the pan, fresh juices, sourdough toasts with avocado or salmon — it's a short, pleasant walk east to MOAK.
Walking from the Jordaan to MOAK City Center
From Westermarkt (Anne Frank House): walk east on Raadhuisstraat, cross Dam Square, continue on Damstraat → Oude Hoogstraat → Jodenbreestraat. About 12 minutes.
From Noordermarkt: walk south through the Jordaan to Westermarkt, then east as above. About 15 minutes.
By bike: 5 minutes via Westermarkt → Dam → Jodenbreestraat. There's a bike rack outside the restaurant.
What we serve
100% sugar-free pancakes made with organic wholegrain wheat flour and organic buttermilk. Sourdough bread from Bakkerij Louf. Halal options (look for the H), vegan options on request. Saffron pistachio ice cream is our own recipe. Combination Plates, Pancakes, Toasts, Juices & Shots — the full menu lives on our menu page.
The little things you'll notice at MOAK
A few details we put real thought into:
- Vinyl R&B, all day. Throwback hip-hop and R&B from the '70s to now — real records on a real turntable. No streaming algorithm picking your background.
- Slow-pressed juices. We use a slow juicer for every juice. Slower and more expensive than a centrifugal juicer, but keeps the enzymes and colour intact. Most cafés skip this.
- Local farm eggs. Sourced from Dutch farms. You can taste it in our scrambled eggs and brunch plates.
- Sourdough by Bakkerij Louf. Bread delivered fresh every morning, hand-proofed 18–20 hours.
- Real Belgian chocolate. Homemade chocolate sauce made with real Callebaut chocolate on The Infamous — our Daily Paper collab pancake.
- Saffron pistachio ice cream. Our own secret recipe. Try it on The Ice Ice Baby (vegan), The Blue Magic Deluxe, or The Mancake.
- The Golddigger. One per hour, by request: a stack of blueberry pancakes with 22-karat gold leaves on a Versace plate, served with Luc Belaire Rosé champagne on the side.
- Real Japanese toilets. Yes, imported. They show up in our reviews more often than we expected. Go check.
Free Super Boost gingershot — follow @moakpancakes on Instagram or TikTok, show staff before you order and the immune-boost gingershot is on us. After the 12-min walk from the Jordaan, the City Center outdoor terrace catches the afternoon sun — best before 11:00 on warm Saturdays.
Frequently asked questions
How far is MOAK Pancakes from the Jordaan?
MOAK Pancakes City Center, Jodenbreestraat 144, is about a 12-minute walk east of the Jordaan — or 5 minutes by bike via Westermarkt. Open daily 08:30–15:30.
Do I need to book a table?
No booking needed — MOAK is walk-in every day, 08:30–15:30. For groups of 6 to 40, email info@moakpancakes.nl in advance and we'll plan it with you.
Are there halal and vegan options?
Yes. Halal-tagged dishes include The NWA, The Tupac, The Message, The Bubba Sparkxxx and The Oh Boyyy. Vegan picks include The Blue Magic, Blue Magic Deluxe and Ice Ice Baby, and every coffee can be made with oat milk.
What does MOAK serve?
100% sugar-free pancakes made with organic wholegrain wheat flour and organic buttermilk, organic Canadian maple syrup from New Brunswick & Nova Scotia, sourdough toasts from Bakkerij Louf, eggs, fresh slow-juices and specialty coffees.
What music do you play?
Throwback hip-hop and R&B on vinyl, all day. Real records on a real turntable.
Want the full story? Read Pancakes in Amsterdam — the MOAK Pancakes way.
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Related reading
Full EN guide: Pancakes in Amsterdam — the MOAK Pancakes way
Also nearby: Westermarkt · Nine Streets · Amsterdam Centraal